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Earn Money by Making Games in HypeHype

HypeHype is a new social mobile-first game creation and playing app crafted by the creators of the BADLAND and Rumble Stars series combining over 200 million players.

Often described as ‘Tiktok of games’, HypeHype comes with a collaborative in-app game editor that allows anyone to make and publish games for free with just a mobile phone, tablet, PC or Mac.

HypeHype is the fastest route from idea to game launch, and earning money, by simplifying months of work into hours of fun, visual editing. With HypeHype, your next game could be a tap away from going viral and earning money!

HypeHype operates independently in a long-term partnership with Supercell.

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WIN $100K USD BOUNTY

100k usd game retention bounty challenge banner pink final

Make games and get paid! We have shared over $96,000 USD since May 2024 with the HypeHype creators via Creator Monetisation, engagement-based payout rewards and in-game purchases.

We're also running a new hit game Retention Bounty Challenge with $100 000 USD prize money. Simply create and publish a game, and reach Day 3 retention of 10%, 12% or 15% first to win one of the bounty rewards. This challenge has no deadline!

Read more on $100,000 USD Retention Bounty Challenge and turn your game ideas into more cash!

Get paid automatically

Although, HypeHype is still in early access, we have shared more than $226,000 USD to game creators, for example through engagement-based payouts, in-game purchases and dozens of game jams.

We launched HypeHype Monetisation and creator payouts in May 2024 through engagement-based payouts and support for in-game purchases. All published games in HypeHype start earning rewards automatically.

We're also running a new hit game Retention Bounty Challenge with $100 000 USD prize money. Read more on $100,000 USD Retention Bounty Challenge.

New ways to earn

Engagement payouts

You get rewarded based on combined playtime and number of sessions of your games' players. The more your games are played, the more you get rewarded.

The more sessions a player plays, the higher the payout multiplier. For example, a player’s 3rd play session pays creator 10x more per minute as their 1st session.

Refer to the FAQ in the bottom of this page for more details.

In-game purchases

Creators can freely setup in-game purchases to their games which players can buy using HypeX virtual currency. These purchases can be anything, including skins, abilities, currency, ammo, power-ups, boosts or unlocks. You decide.

For now, as HypeHype is in early access, we will pay out 85% of the revenue share* of all in-game-purchases players make in your game(s) in HypeHype.

Refer to the FAQ in the bottom of this page for more details.

Get started by downloading HypeHype

Available devices

HypeHype is currently available in the App Store and Google Play in Canada, Finland and the Philippines, but creators from any country get access here. Just fill in the form. You will get the access usually within 48 hours.

HypeHype works on mobile phones, tablets, desktops, Windows and Mac.

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Frequently asked questions (FAQ)

How do I start / take part in HypeHype's creator monetisation?

All games published on HypeHype start earning rewards automatically and take part in the challenges.

You can monitor your game's performance and retentions from the game's stats page.

Get access

HypeHype is currently available in the App Store and Google Play in Canada, Finland and the Philippines, but creators from any country get early access from here. Just fill in the form on the page. You will get the access usually within 48 hours of sending your request. HypeHype works on mobile phones, tablets, desktops, Windows and Mac.For any questions regarding e.g., the editor, visit HypeHype Learning Hub and join our Discord and/or Slack.

How do I make a game on HypeHype?

The HypeHype app comes with the fastest game engine on mobile and a powerful mobile game editor. Just download the HypeHype app, go the Create tab and start making games from a template, tutorial, from scratch or by remixing an existing game. You can use a mobile phone, tablet, desktop, Windows or Mac to make games.

More information: HypeHype Learning Hub

Will I get paid in real money?

Yes! We have already shared over $96,000 USD in the first 4 months with the creators via the engagement-based payout program and over $100,000 USD via dozens of game jams!

Once you have earned $200 USD from all your published HypeHype games combined, including both engagement-based payouts and in-game purchases, you will be able to request a cash out from your HypeHype account.

You can also spend some of your earnings inside HypeHype.

*You are allowed one completed cash out request per calendar month.

How much do I earn from player engagement?

October 7th, 2024, we moved to a new system for engagement-based payouts that emphasizes return play sessions more. So far we have paid by playtime per game, but now we will add a play session multiplier for the playtime.

The payout is based on both playtime and a session multiplier. The more sessions a player plays, the higher the payout multiplier. For example, a player’s 3rd play session pays creator 10x more per minute as their 1st session!*

We're making these changes as they will benefit both the creators and HypeHype. We've calculated that TOP games can potentially earn 30% more with the new engagement system.*

We also believe these changes will drive bigger and better games, by incentivizing game features that bring players back on following days and regularly instead of single marathon sessions.

Here's a breakdown of the key payout details:

Base Playtime Rate: $0.12 USD per hour of play (per game)

Session Multiplier: The session number (e.g a 3rd session for this player) brings a multiplier for the base rate of the playtime:

Playtime x session multiplier earns for each game in the following way:

Play sessionSession multiplier
1st sessionx 0.10 multiplier to base playtime rate
2nd sessionx 0.50
3rd sessionx 1.0
4th sessionx 2.0
5th sessionx 3.0
6th sessionx 4.0
7th sessionx 5.0
8th sessionx 6.0
9th sessionx 7.0
10th sessionx 8.0
11th sessionx 9.0
12th+ sessionx 10.0

For example: if a player plays 30 minutes in their 4th session of the game, that generates 30/60 * 2.0 x $0.12 USD = $0.12 USD of engagement-based income. If the player plays 30 minutes on their 12th session, that session generates 30/60 * 10.0 x $0.12 USD = $0.60 USD of engagement-based income.

The game metrics page for each game on HypeHype shows information about the performance, and insights how creators can improve their earnings.

We reserve the right to change these terms as HypeHype develops forward. This page will always reflect the latest terms.

*HypeHype Inc. reserves the right to remove any suspicious playtime or player activity from engagement based playtime at its sole discretion. Estimates and projections of earnings are based on our internal calculations and are subject to change based on games, player engagement and platform activity. We’ve calculated that the Top 50 games can earn 30% more with this new engagement system (September, 2024).

Are there any other ways to earn? Game jams?

Yes!

We are currently running a $100k USD game creation & retention bounty challenge! And we organize regular game jams with cash prizes.

Check out details from here.

How much do I earn from in-game purchases?

Creators can freely setup in-game purchases to their games which players can buy using HypeX virtual currency. These purchases can be anything, including skins, abilities, currency, ammo, power-ups, boosts or unlocks. You decide.

All HypeX purchases made in your game will directly contribute to your real cash earnings.

How much revenue can I earn from in-game purchases?

Creators will now receive 85% of the revenue from in-game purchases. That leaves 15% to cover HypeHype's ongoing services and operating costs, and future-looking investments in the platform.

All HypeX, free or paid, spent on In-Game Purchases turn into HypeCash for the creators.

How can I add in-game purchases to my game?

Once your game reaches Engagement Level 10, you unlock the ability to add in-game purchases. These can be anything—skins, abilities, currency, power-ups, boosts, or unlocks—you decide. You can implement them using a simple node, allowing players to use HypeX in your game, which boosts your earnings.

More information here.

How much money can I make at the moment? Any examples?

Although, HypeHype is still in early access, we have shared more than $226,000 USD to game creators, for example through engagement-based payouts, in-game purchases and dozens of game jams.

During the current early access phase of HypeHype your games can already potentially exceed $10k USD per month in earnings.

Jumping in early means your games and you as a creator will get a headstart. Your games start making money today with less competition. Once HypeHype is globally available, your games will be ready for big audiences which also means much bigger payouts.

What are Engagement Levels, Engagement Points, HypeX and HypeCash?

The games that you create on HypeHype will earn Engagement Points (EP) when players play them. The more EP your game earns, the higher its Engagement Level (the number inside the flame icon) becomes.

Engagement Levels 1-10 will earn you platform currency HypeX that you can use on the platform to buy, for example, in-game-purchases, promoting your game or in other ways, but cannot be cashed out as money.

Once your game reaches Engagement Level 10, it will start earning reward currency HypeCash, which can be redeemed as money.

You can convert some of the HypeCash into platform currency HypeX if you like, and use it with in-game and in-app purchases. (coming soon in 2024)

Your Creator Digest and your profile will show your total HypeX and HypeCash currencies, and once you have earned over $200 USD worth of HypeCash (from one game or combined from several games), you will be able to request a payment from your HypeHype account.

More info here.

How can I add in-game purchases to my game?

After reaching Engagement Level 10 for your game, you will unlock the ability to add in-game-purchases. These can be anything including skins, abilities, currency, ammo, power-ups, boosts or unlocks. You decide.

You can implement in-game purchases into your game with a specific node. This allows players to use the HypeHype platform currency HypeX in your game, and you can earn more.

More information here.

What does 85% revenue share from in-game purchases mean?

All HypeX purchases made in your game will directly contribute to your real cash earnings.

You will receive 85% of the revenue from in-game purchases. That leaves 15% to cover HypeHype's ongoing services and operating costs, and future-looking investments in the platform.

How to convert my HypeHype earnings into real money?

To receive your earnings, you must agree to our Terms of Service and meet the simple requirements set out in those Terms, some of which are as follows

- 18 years of age or older - or if you are younger, it is possible to request the payment to be made eg. to your parents account with their consent

- $200 USD worth of HypeCash in your account

- Have a payment withdrawal method that we support (eg. PayPal, bank account, Tipalti)

- Having complied with HypeHype Community Guidelines

How can I track my game performance?

Once you create your first game, you’ll see game performance on the game stats dashboard, and this is where you can track your games engagement along with key metrics, data points and insights and even playtesting videos to help improve your game.

Earning is based on fair and transparent game performance.

Creators can also see game stats and rewards from other games on the platform. This can be a fantastic way to learn and improve their own games to potentially increase earnings.

Every game starts earning automatically.

Creator Monetization Updates (October 1st, 2024)

We announced some big improvements to how creators can earn from their games on HypeHype. These changes are designed to boost your earnings and incentivize players to return to your games over time. Here’s what’s new:

1. Engagement-Based Payout System Update

Starting Monday, October 7th, we’re moving to a new system that will reward creators based on both playtime and return play sessions. The more players come back to your game for additional sessions, the more you’ll earn.

Why this change?

This system encourages game mechanics that bring players back for more, like daily rewards and in-game events. It’s not just about one long session anymore—it’s about keeping players engaged for the long haul.

How does it work?

The payout will be based on playtime and a session multiplier. The more sessions a player plays, the higher the payout multiplier. For example, a player’s 3rd play session pays creator 10x more per minute as their 1st session!

Bigger rewards for creators

We’ve calculated that the Top games can earn 30% more with this new engagement system and even more after implementing features that incentivise players to return more.*

We believe these changes will drive bigger and better games by incentivizing game features that keep players coming back regularly.

2. In-Game Purchase Update

Effective immediately, in-game purchases are now much more valuable for creators. From now on, all HypeX purchases made in your game will directly contribute to your real cash earnings. We’ve calculated that creators could see a 500% increase in real cash earnings from in-game purchases!*

How can I add in-game purchases to my game?

Once your game reaches Engagement Level 10, you unlock the ability to add in-game purchases. These can be anything—skins, abilities, currency, power-ups, boosts, or unlocks—you decide. You can implement them using a simple node, allowing players to use HypeX in your game, which boosts your earnings.

How much revenue can I earn from in-game purchases?

Creators will now receive 85% of the revenue from in-game purchases. That leaves 15% to cover HypeHype's ongoing services and operating costs, and future-looking investments in the platform.

These creator monetisation updates are designed to boost your earnings and make in-game purchases a more significant part of your monetization strategy.

*Estimates and projections of earnings are based on our internal calculations and are subject to change based on games, player engagement and platform activity. We’ve calculated that the Top 50 games can earn 30% more with this new engagement system (September, 2024).

Isn't this risky for me as HypeHype is still not globally available?

We feel you. Jumping on to a new product always requires a leap of faith.

However, jumping in early means your games and you as a creator will get a headstart. Your games start making money today with less competition.

Once HypeHype is globally available, your games will be ready for big audiences which also potentially means much bigger payouts.

Making and releasing games in HypeHype is a lot faster than traditional game development and engines so it is really effortless to just try it out with your phone, tablet or desktop.

Can I export my game?

HypeHype is not currently set-up to allow creators to export their games to other platforms on their own, however we are open to exploring this possibility on a case by case basis.

If you have a successful game in HypeHype and there is potential for it beyond our platform we are happy to discuss how you might export your game, for example, to consoles.

While the app has not been set-up for this purpose it is technically feasible and we have experience in this area taking our first mobile game, BADLAND, to all consoles and desktops.

How does HypeHype itself make money?

At this point we don’t make money.

This is on purpose as we are still in early access and building the foundation of HypeHype together with you. 

Our goal is to drive as much money to you and creators as possible while we develop, maintain, and improve HypeHype.

We're constantly developing and updating the tools and technology that powers the platform and empowers our creator community.

During the early access we might need to modify the system rules and eligibility requirements at any time and for any reason.

We are very much open to feedback!

Who are the developers of HypeHype?

HypeHype Inc., formerly Frogmind, are the developers of HypeHype, the BADLAND series, Badland BrawlRumble Stars Football and Rumble Hockey.

We are located in Helsinki, Finland, and operate independently in a long-term partnership with Supercell, which recently invested 13M EUR to accelerate and expand the development of our company and HypeHype.

HypeHype Inc. has already grown into a team of 50 developers working on the HypeHype platform, and we are looking for more awesome people to join our ambitious journey of enabling anyone to become a creator of games.

Other terms

At this time, we are capping the combined monthly creator earnings to a maximum of $100,000 USD per month.

To avoid abuse (eg. by bots), we are capping the engagement-based payout playtime per device and user per game to 5 hours per day and reserve the right to remove suspected bot user accounts from the reward calculations.

Over time we will improve tracking metrics based on your, creator and player feedback.

The listed payment rates are subject to change as HypeHype develops forward. 

We reserve the right to change these terms as HypeHype develops forward. This page will always reflect the latest terms.

Last updated: 9th October, 2024