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Create games and win $100,000 USD

HypeHype invites you to create games and win up to $100,000 USD with the new Retention Bounty Challenge!

To win, reach Day 3 (D3) retention of 10%, 12% or 15% with your game! For example, if 1,000 new players start playing your game on Monday, 100 of those players still need to be playing your game on Thursday to reach D3 retention of 10%.

Retention bounty tiers and prizes:

D3 10% - $10,000 USD

D3 12% - $30,000 USD

D3 15% - $60,000 USD

Get HypeHype early access for free and get started! All published games take part in the bounty automatically, and you can see all game retentions via HypeHype in-app stats.

pst. Earn also money through engagement-based payouts and in-game purchases. More info here.

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Frequently Asked Questions (FAQ)

How do I enter / take part in the $100,000 USD Retention Bounty Challenge?

All games published on HypeHype automatically take part in the challenge. You can monitor your game's performance from the game's stats page.

HypeHype is currently available in the App Store and Google Play in Canada, Finland and the Philippines, but creators from any country get early access from here. Just fill in the form on the page. You will get the access usually within 48 hours of sending your request. HypeHype is free and works on mobile phones, tablets, desktops, Windows and Mac.

How do I make and publish a game on HypeHype?

The HypeHype app comes with the fastest game engine on mobile and a powerful mobile game editor. Just download the HypeHype app, go the Create tab and start making games from a template, tutorial, from scratch or by remixing an existing game. You can use a mobile phone, tablet, desktop, Windows or Mac to make games.

More information: HypeHype Learning Hub

If I win, will I get paid in real money?

Yes! All challenge and competition award payments will be made in HypeCash to your account and you can cash them out in real money.

You can also earn more money through engagement-based payouts and in-game purchases. More info here.

How is prize money awarded?

To qualify to win D3 retention bounty, your game needs to get over 10%, 12% or 15% of players to return to play 3 days after they first start playing your game (return to play the game at least once on day 3 from the day they first played it).

The new challenge offers multiple retention targets to aim for, with the potential to win up to $100,000 USD. You now need to reach one of the following Day 3 (D3) retention rates:

10% D3 retention bounty - $10,000 USD - 100 out of 1,000 new players must still be playing by Day 3. For example, if 1,000 new players start playing your game on Monday, 100 of those players still need to be playing your game on Thursday to reach Day 3 retention of 10%.

12% D3 retention bounty - $30,000 USD - 120 out of 1,000 new players still playing by Day 3.

15% D3 retention bounty - $60,000 USD - 150 out of 1,000 new players still playing by Day 3.

Only the first game to reach each retention target (10%, 12%, and 15%) will win that specific bounty. However, if your game reaches the 15% retention target, you will automatically win the bounties for 10% and 12% as well, effectively securing all three categories.

To ensure the performance, the Day 3 retention will be checked with at least 1,000 players, meaning you will need at least 100, 120, or 150 players on Day 3 to qualify for the respective retention bounty. Once a game reaches one of the retention thresholds, HypeHype will give the winner candidate increased visibility, such as Home or ForYou feed boosts, to get 5,000 new players and verify its retention performance. After this successful verification, the prize money will be paid out.

The prize pool is still $100,000 USD, but the rules have been adjusted to allow more opportunities to win. The $100,000 USD Retention Bounty Challenge will continue until a game or more games meet the retention targets.

You can also create your game(s) together in collaboration with other people. In this case, the possible award money will be paid to the main account owner and the sharing of the prize money between the members of your team is up to you.

How can I track my game performance?

Once you create your first game, you’ll see game performance on the game stats dashboard, and this is where you can track your games engagement along with key metrics, data points and insights and even playtesting videos to help improve your game.

Earning is based on fair and transparent game performance.

Creators can also see game stats and rewards from other games on the platform. This can be a fantastic way to learn and improve their own games to potentially increase earnings.

What's game retention? How to improve retention?

Retention is the percentage of new users who come back to your game after playing it for the first time. To improve this metric, focus on your game's core loop, first-time user experience, and performance.

For example, for the Day 3 (D3) retention bounty of 10%, 100 out of 1,000 new players must still be playing the game by D3. If 1,000 new players start playing your game on Monday, 100 of those players still need to be playing your game on Thursday to reach D3 retention of 10%.

Read more from Learning Hub.

How can I get more players to my game?

If your game is good and performs well, it will start to get more visibility and players. You will also start earning the platform currency HypeX from players who are playing your game.

Learn more here.

You should of course share your game with your friends and family. And online and social medias! Just use the unique URL link found in your game, by pressing Share.

You can also boost the visibility of your game on HypeHype with HypeX. This way, you will be able to quickly kickstart your game's visibility and get more players.

More info from Learning Hub.

What happens if no game reaches the new retention targets?

The $100,000 USD Retention Bounty Challenge will continue until all retention targets have been achieved and prizes awarded.

We are confident that these targets will be achieved as we believe strongly in the HypeHype creators’ abilities. We encourage all creators to keep improving their games and aiming for the win. In the meantime, there are other ways to earn money through engagement-based payouts and in-game purchases, so it’s always beneficial to continue creating and sharing your games!

Are there other ways to earn from my games on HypeHype?

Definitely!

We launched HypeHype creator monetisation in May 2024 through engagement based payouts and support for in-game purchases.

It means that you can earn from any game you create when players play them.

Read more here: hypehype.com/en/page/creator-earning-on-hypehype

Can I still earn money if my game doesn’t win the Retention Bounty Challenge?

Yes! Even if your game doesn’t reach the new retention targets for the prize, you can still earn money through engagement-based payouts and in-game purchases. All games published on HypeHype are eligible for these payouts. We have shared over $96,000 USD with the creators via Creator Monetisation launched in May, 2024.

Who won the $100,000 USD prize after September 15th?

Although top game retentions have doubled since May 2024, no games reached the required Day 3 retention target of 15% by the September 15th, 2024, deadline. As a result, the grand prize $100,000 USD was not awarded.

But we wanted to celebrate and award some of the standout games created during the $100k USD challenge! 

Best Retaining Game: Trials Obby by FusilutionStunning Visuals: Ninjutsu Kid by Lakwaai and SinoInnovative Gameplay: Hammer Obby by MechanizedIT

Each creator received or will receive $2,000 USD as a token of appreciation for their incredible work.

Now, we’ve made changes to the challenge rules to make it easier for creators to win the prize. Instead of a deadline-based challenge, we’ve introduced a tier-based bounty system, which we believe is a better solution. With no deadline, the Day 3 retention targets starting lower at D3 10%, and the bounty prize increasing as retention improves, we believe that these targets will be reached.

The new "Retention Bounty Challenge" makes it more accessible for creators to claim the tiered prizes by hitting smaller milestones along the way.

What are the new rules for the Retention Bounty Challenge?

The new challenge offers multiple retention targets to aim for, with the potential to win up to $100,000 USD. You now need to reach one of the following Day 3 retention rates:

10% D3 retention bounty - $10,000 USD - 100 out of 1,000 new players must still be playing by Day 3. For example, if 1,000 new players start playing your game on Monday, 100 of those players still need to be playing your game on Thursday to reach Day 3 retention of 10%.

12% D3 retention bounty - $30,000 USD - 120 out of 1,000 new players still playing by Day 3.

15% D3 retention bounty - $60,000 USD - 150 out of 1,000 new players still playing by Day 3.

Only the first game to reach each retention target (10%, 12%, and 15%) will win that specific bounty. However, if your game reaches the 15% retention target, you will automatically win the bounties for 10% and 12% as well, effectively securing all three categories.

To ensure the performance, the Day 3 retention will be checked for the latest version of the game with at least 1,000 players, meaning you will need at least 100, 120, or 150 players to qualify for the respective retention bounty. Once a game reaches one of the retention thresholds, HypeHype will give the winner candidate increased visibility, such as Home or ForYou feed boosts, to get 5,000 new players and verify its retention performance. After this successful verification, the prize money will be paid out.

The prize pool is still $100,000 USD, but the rules have been adjusted to allow more opportunities to win. The $100,000 USD Retention Bounty Challenge will continue until a game or more games meet the retention targets.

You can also create your game(s) together in collaboration with other people. In this case, the possible award money will be paid to the main account owner and the sharing of the prize money between the members of your team is up to you.

Can HypeHype employees participate in the challenge?

No, HypeHype employees are not eligible to participate in the challenge or claim any of the prize money. This ensures fairness and transparency for all creators taking part in the challenge.

Who are the developers of HypeHype?

HypeHype Inc., formerly Frogmind, are the developers of HypeHype, the BADLAND series, Badland BrawlRumble Stars Football and Rumble Hockey.

We are located in Helsinki, Finland, and operate independently in a long-term partnership with Supercell, which recently invested 13M EUR to accelerate and expand the development of our company and HypeHype.

HypeHype Inc. has already grown into a team of 50 developers working on the HypeHype platform, and we are looking for more awesome people to join our ambitious journey of enabling anyone to become a creator of games.

Other terms

In order to receive prize money, you must agree to our Terms of Service and meet the simple requirements set out in those Terms, some of which are as follows:

- 18 years of age or older. (If you are younger, it is possible to request the payment to be done eg. to your parents account with their consent)

- Having complied with HypeHype Community Guidelines

To avoid abuse (e.g., by bots), we reserve the right to remove suspected bot user accounts from the retention calculations. If there is substantial doubt of bot accounts altering the key performance indicators of the winning games, HypeHype reserves the right to inspect the issue and make its own judgment based on the inspection.