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Founder's Letter Vol 2

April, 2024

Hey you!

I felt it is a great time to give an update on what is going on in HypeHype since the previous letter.

The first letter laid down the overall vision of what HypeHype is about and I am so happy to say that today we are already close to that vision. It is amazing to see that the top games in HypeHype are on par with standalone app store mobile games made with Unity and other PC tools. And all these HypeHype games were made with mobile devices inside the HypeHype app. Shoutout to the amazing creators behind these games!

Today I am excited to announce the start of creator monetization in HypeHype! From this day your games will monetize automatically based on their player engagement, and, optionally, you can start adding your own in-game purchases to your games. Read more in the Creator Earning section.

We also introduced a brand new metrics page for each game where you can view all the important player engagement and monetization metrics from not just your own games but any game inside HypeHype. This helps you to understand so much faster what works and what not. You can also watch replays of players playing your game which are incredibly useful for improving your games.

In addition to above, we have made tons of improvements to the editor enabling you to make better games even faster. This is a huge focus to us as we are devoted to making HypeHype the best tool and engine to make and publish mobile games for both new creators and existing gamedevs.

I totally understand that for an existing gamedev using Unity, Unreal Engine or other PC tool a mobile-first designed game engine/editor might sound weird. This is why we provide a PC/Mac version as well and a Slack invite with a dedicated DM support to help you to both get started and go deep. We have also made dedicated guides for gamedevs familiar with other PC tools. Check out our Game Development section for more details e.g., about our world-class mobile-first custom renderer and other details. I can promise you that there is no faster way to test your game idea with real players than with HypeHype. After you have tested your game idea you are totally free to build the game elsewhere as well and/or keep using HypeHype and start monetizing.

The true power of HypeHype definitely lies on mobile devices where you can iterate your game faster than anywhere else using the same device your game is played with. This is exactly how we also built our first game Badland (2013) - all its levels were created on mobile with a mobile editor.

With the just introduced creator monetization now is the perfect time to jump in and make the first hit games. HypeHype is still in Early Access in limited countries but global is coming! See you in the Top Charts!


Founder's Letter

Hi there! I’m Johannes, founder, CEO, and one of the creators of HypeHype.

It is finally time to fully democratize video game making.

Every one of us in this world are game makers. We all have game ideas in our minds - especially when we are young. But the tools to make those ideas a reality are far too complicated. Only few go deep into the rabbit hole of game development and publish a game.

We want to change that. We want everyone to be able to make their own games without complex tools and time-consuming publishing processes.

We want game making to be as effortless as posting a photo or video in today’s world.

Thus, we created HypeHype, a new game app to allow you to create games entirely with your phone.

HypeHype makes it possible to create games in minutes instead of months - anywhere with just your phone. The games you create are instantly playable by anyone in the whole world - on any mobile device, PC, Mac or any device with a web browser (even on a Tesla display!).

The ultrafast game making is not only achieved by having an easy-to-use, fully-featured game editor inside the app, but also with the feature we call Remixing. Every game created in HypeHype is remixable by anyone. This means that you can create your own game using anyone else’s game as a starting point. Each of these games shows transparently where it was remixed from. This creates an evolution of games for everyone to see where every game was remixed from. No more rebuilding the same stuff over and over again - instead a fully transparent way to get inspired and build on top of each other’s creations.

We believe that combining these two - being able to make games in minutes with your phone, and having the ability to remix everything will make magic happen. It will spark new kinds of games and experiences faster than ever. Everyone will suddenly have the power of making games literally anywhere with easy tools and ability to collaborate together faster than ever. HypeHype brings game making to a 100 times bigger audience with a 100 times faster from-idea-to-release time compared to PC tools.

Talking about collaboration - HypeHype is all about that. All the games can of course be played together but also created together in real-time. This allows fast learning from each other, plus is tons of fun.

There’s more to the story, starting with truly owning all your creations and being able to earn with them, and having a personalized feed automatically bringing relevant games for you - but enough of that, since you can already try and experience the early version of HypeHype yourself!

HypeHype is currently available in Early Access on iOS and Android in selected countries. You can also apply for early access anywhere in the world through https://hypehype.com We are just at the beginning in the journey to revolutionize game creation and playing together with all of you.

Johannes Vuorinen


PS. We are all-in developing HypeHype with our current team of 50 developers and looking for many more to join the team. Apply at Jobs